NRF Retail’s Big Show
NRF Retail's Big Show is a trade show and conference for retail technology and the wider retail industry, serving retail professionals as visitors and suppliers of retail solutions as exhibitors. It takes place at the Jacob K. Javits Convention Center in New York, United States, and is expected to take place on 10-12 January 2027. The fair is organised annually by the National Retail Federation (NRF).
Aphroa is not affiliated with NRF Retail’s Big Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for NRF Retail’s Big Show
A simple plan around the dates of NRF Retail’s Big Show. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at NRF Retail’s Big Show in the Retail, Franchise & E-commerce sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for NRF Retail’s Big Show.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from NRF Retail’s Big Show within days. Update your pages with the questions you heard most at the stand.
What a retail and franchise website should show
Investors, store owners and buyers check a company's concept, range, terms and contact details online before a fair, and return to them afterwards to follow up.}]}ârnĂŠ
Franchise offer page
Give your franchise offer or retail concept its own clear page, with the investment needed, support provided and contact details, so interested investors can check you before they reach your stand.
Mobile-ready range and terms
Make sure your product range and wholesale terms are easy to find on a phone, so a buyer at the stand can confirm your minimum order and delivery times quickly.
Pages in your visitors' languages
Offer your key pages in the languages of the franchise investors and marketplace sellers you expect, and check that the contact details match on every language version.
Follow up every contact
Collect the details of every store owner, buyer or investor you meet by scanning their business card, note what they asked about, and contact each one within days of the fair.
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Questions about NRF Retail’s Big Show
When is NRF Retail’s Big Show 2027?
NRF Retail’s Big Show 2027 is expected to take place on 10–12 January 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does NRF Retail’s Big Show take place?
NRF Retail’s Big Show takes place in New York, United States, at Jacob K. Javits Convention Center.
Who organises NRF Retail’s Big Show?
NRF Retail’s Big Show is organised by National Retail Federation (NRF).
How can I prepare my website for NRF Retail’s Big Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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Read moreExhibiting at NRF Retail’s Big Show? Get your free website check
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