MWC Barcelona
MWC Barcelona is a trade fair for visitors and exhibitors in the mobile communications and technology sector, covering telecoms, 5G/6G and artificial intelligence. It takes place at Fira Gran Via in Barcelona, Spain, on 1-4 March 2027. The fair is held annually and is organised by GSMA. The 2026 edition had 2,900 exhibitors and 105,000 visitors.
Aphroa is not affiliated with MWC Barcelona or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for MWC Barcelona
A simple plan around the dates of MWC Barcelona. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at MWC Barcelona in the Technology sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for MWC Barcelona.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from MWC Barcelona within days. Update your pages with the questions you heard most at the stand.
What a technology website should show
Technology buyers look for clear specifications, integration details and support terms they can check on their own, on any device, before and after meeting you at the fair.
Dedicated product pages
Before the fair, check that each software or hardware product has its own page with clear specifications, integration details and a downloadable datasheet that buyers can find without asking.
Fast mobile loading
Test your product pages on a phone over a weak fair-hall connection, because IT buyers will open your demo or pricing page at your stand and expect it to load quickly.
Partner-Market languages
Offer your pages in the languages of visitors from distributor and reseller markets, including key terms such as licensing, support levels and API documentation, so partners can assess fit without a call.
Fair-Specific landing page
Give your stand a QR code that leads to a page made for the fair, with a demo request form, then scan business cards and follow up with every contact within days.
Not sure where your website stands?
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Help with your website and your fair follow-up
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Questions about MWC Barcelona
When is MWC Barcelona 2027?
MWC Barcelona 2027 takes place on 1–4 March 2027.
Where does MWC Barcelona take place?
MWC Barcelona takes place in Barcelona, Spain, at Fira Gran Via.
How many exhibitors does MWC Barcelona have?
Exhibitors of the 2026 edition: 2,900.
Who organises MWC Barcelona?
MWC Barcelona is organised by GSMA.
How can I prepare my website for MWC Barcelona?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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