Modexpo
Modexpo is a trade fair for fashion and ready-to-wear clothing, held for visitors and exhibitors of the apparel and fashion sector. The fair is expected to take place on 19-22 January 2027 at Fuarizmir in Izmir, Turkey. Modexpo is organised every year by Akort Fuarcilik, so buyers, manufacturers and suppliers can meet in one place.
Aphroa is not affiliated with Modexpo or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Modexpo
A simple plan around the dates of Modexpo. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Modexpo in the Apparel & Fashion sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Modexpo.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Modexpo within days. Update your pages with the questions you heard most at the stand.
What an apparel and fashion website should show
Buyers and boutique owners look for clear collection details, quick-loading images, readable trade terms and a way to get in touch before and after a fair.
Collection pages
Buyers check your website before the fair, so give each collection its own page with clear images, fabric details, size ranges and a current contact address.
Light image galleries
Many buyers browse lookbooks on their phones at the stand, so keep image galleries light enough to open quickly on a weak fair connection.
Terms in buyers' languages
Offer your wholesale terms, minimum order quantities and delivery windows in the languages of your buyers, so agents and boutique owners can read them without asking.
Fair page and follow-up
Put a QR code on your stand that opens a page made for the fair, then scan buyers' business cards and follow up with each one within days.
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Questions about Modexpo
When is Modexpo 2027?
Modexpo 2027 is expected to take place on 19–22 January 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does Modexpo take place?
Modexpo takes place in Izmir, Turkey, at Fuarizmir.
Who organises Modexpo?
Modexpo is organised by Akort Fuarcilik.
How can I prepare my website for Modexpo?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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Read moreIF Wedding Fashion Izmir
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