METSTRADE
METSTRADE is a trade fair for leisure marine equipment, serving visitors and exhibitors from the yacht and boat supply sector. It is expected to take place at RAI Amsterdam in Amsterdam, Netherlands, on 17-19 November 2026. The fair is held annually and is organised by RAI Amsterdam together with the Marine Equipment Trade Association (METS).
Aphroa is not affiliated with METSTRADE or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for METSTRADE
A simple plan around the dates of METSTRADE. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at METSTRADE in the Maritime & Yachting sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for METSTRADE.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from METSTRADE within days. Update your pages with the questions you heard most at the stand.
What a maritime and yachting website should show
Brokers, owners and marina operators check specifications, dealer locations and service contacts on a company website before a fair, and return to it afterwards to request brochures and prices.
One page per model
Give each boat model or equipment line its own page with specifications, dimensions and clear photos, so brokers and owners can check details before they reach your stand.
Verified contact and service data
Check that your contact data, dealer list and service-point addresses are correct, since buyers of engines and navigation systems often look for a nearby repair contact first.
Fair QR code
Print a QR code at the stand that opens a page made for the fair, with brochures and price-list requests, readable on a phone in a loud hall.
Follow up within a week
Scan the business cards of brokers, marina operators and charter managers during the fair, note which model each one asked about, and write to every contact within a week.
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Questions about METSTRADE
When is METSTRADE 2026?
METSTRADE 2026 is expected to take place on 17–19 November 2026. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does METSTRADE take place?
METSTRADE takes place in Amsterdam, Netherlands, at RAI Amsterdam.
Who organises METSTRADE?
METSTRADE is organised by RAI Amsterdam / Marine Equipment Trade Association (METS).
How can I prepare my website for METSTRADE?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
Europort
2–5 November 2027
Rotterdam, Netherlands
Sector: Maritime & Yachting
Read moreFort Lauderdale International Boat Show
28 October 2026 – 1 November 2026
Fort Lauderdale, United States
Sector: Maritime & Yachting
Read morePacific Marine Expo
19–21 November 2026
Seattle, United States
Sector: Maritime & Yachting
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