MARCA by BolognaFiere
MARCA by BolognaFiere is a trade fair for private label food and retail supply, intended for visitors and exhibitors in the food and beverage sector. It takes place at BolognaFiere in Bologna, Italy, on 13-14 January 2027. The fair is held annually and is organised by BolognaFiere S.p.A. Companies use it to present private label products and supply solutions to retail professionals and to meet buyers from the retail trade.
Aphroa is not affiliated with MARCA by BolognaFiere or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for MARCA by BolognaFiere
A simple plan around the dates of MARCA by BolognaFiere. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at MARCA by BolognaFiere in the Food & Beverage sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for MARCA by BolognaFiere.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from MARCA by BolognaFiere within days. Update your pages with the questions you heard most at the stand.
What a food and beverage website should show
Retail buyers, importers and distributors check ingredients, pack sizes, allergens and certification on a company website before a fair, and return to it afterwards when comparing suppliers.
Product line pages
Give each product line its own page with clear ingredient lists, pack sizes and allergen details, so a retail buyer can check the facts before the fair.
Certificates and spec sheets
Put your certificates, such as organic, halal or IFS, and your spec sheets on a page that is easy to find and easy to download.
Phone-ready fair page
Test your site on a phone over a weak hall connection, then set up a QR code at your stand that opens a page made for the fair, with your range and price enquiry form.
Prompt buyer follow-up
Scan the business cards of importers and distributors at your stand, note which products each buyer asked about, and send a follow-up with samples or price lists within days of the fair.
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Questions about MARCA by BolognaFiere
When is MARCA by BolognaFiere 2027?
MARCA by BolognaFiere 2027 takes place on 13–14 January 2027.
Where does MARCA by BolognaFiere take place?
MARCA by BolognaFiere takes place in Bologna, Italy, at BolognaFiere.
Who organises MARCA by BolognaFiere?
MARCA by BolognaFiere is organised by BolognaFiere S.p.A..
How can I prepare my website for MARCA by BolognaFiere?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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