MAGIC Las Vegas (February)
MAGIC Las Vegas (February) is a trade fair for apparel and fashion, aimed at visitors and exhibitors in menswear, womenswear, footwear and accessories, with a dedicated sourcing section called Sourcing at MAGIC. It takes place from 16-18 February 2027 at the Las Vegas Convention Center in Las Vegas, United States. The fair is organised by Informa Markets and is held twice a year, with a further edition in August.
Aphroa is not affiliated with MAGIC Las Vegas (February) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for MAGIC Las Vegas (February)
A simple plan around the dates of MAGIC Las Vegas (February). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at MAGIC Las Vegas (February) in the Apparel & Fashion sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for MAGIC Las Vegas (February).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from MAGIC Las Vegas (February) within days. Update your pages with the questions you heard most at the stand.
What an apparel and fashion website should show
Buyers and boutique owners look for clear collection details, quick-loading images, readable trade terms and a way to get in touch before and after a fair.
Collection pages
Buyers check your website before the fair, so give each collection its own page with clear images, fabric details, size ranges and a current contact address.
Light image galleries
Many buyers browse lookbooks on their phones at the stand, so keep image galleries light enough to open quickly on a weak fair connection.
Terms in buyers' languages
Offer your wholesale terms, minimum order quantities and delivery windows in the languages of your buyers, so agents and boutique owners can read them without asking.
Fair page and follow-up
Put a QR code on your stand that opens a page made for the fair, then scan buyers' business cards and follow up with each one within days.
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Questions about MAGIC Las Vegas (February)
When is MAGIC Las Vegas (February) 2027?
MAGIC Las Vegas (February) 2027 takes place on 16–18 February 2027.
Where does MAGIC Las Vegas (February) take place?
MAGIC Las Vegas (February) takes place in Las Vegas, United States, at Las Vegas Convention Center.
Who organises MAGIC Las Vegas (February)?
MAGIC Las Vegas (February) is organised by Informa Markets (Informa Markets Fashion).
How can I prepare my website for MAGIC Las Vegas (February)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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Read moreExhibiting at MAGIC Las Vegas (February)? Get your free website check
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