Made in Steel
Made in Steel is a trade fair for the steel industry, bringing together visitors and exhibitors from steel production and processing and the steel supply chain. It takes place at Fiera Milano Rho in Milan, Italy, on 11-13 May 2027. The fair is held every two years. The 2025 edition recorded 387 exhibitors and 19,252 visitors.
Aphroa is not affiliated with Made in Steel or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Made in Steel
A simple plan around the dates of Made in Steel. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Made in Steel in the Metalworking & Foundry sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Made in Steel.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Made in Steel within days. Update your pages with the questions you heard most at the stand.
What a metalworking website should show
Engineers and purchasers look for clear part families, alloys, tolerances and quality certificates they can check and download quickly, both before a fair and when they follow up afterwards.
Part family pages
Give each casting or machined part family its own page with alloys, tolerances and batch sizes, so engineers can judge fit before they walk up to your stand.
Findable certificates
Check that certificates such as ISO 9001 and material test reports are easy to find and download, because purchasers often ask for them first.
Phone-Ready downloads
Test your site on a phone over a weak hall connection, and keep drawings and datasheets as light PDFs that open quickly at the stand.
Tailored Follow-Up
Scan every business card at the stand, note the part or process each buyer asked about, and send a tailored reply with a quote request link within days.
Not sure where your website stands?
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Questions about Made in Steel
When is Made in Steel 2027?
Made in Steel 2027 takes place on 11–13 May 2027.
Where does Made in Steel take place?
Made in Steel takes place in Milan, Italy, at Fiera Milano Rho.
How many exhibitors does Made in Steel have?
Exhibitors of the 2025 edition: 387.
Who organises Made in Steel?
Made in Steel is organised by Siderweb S.p.A..
How can I prepare my website for Made in Steel?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
LAMIERA
11–14 May 2027
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Sector: Metalworking & Foundry
Read moreEMO Milano
4–8 October 2027
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Sector: Metalworking & Foundry
Read moreJIMTOF – Japan International Machine Tool Fair
26–31 October 2026
Tokyo, Japan
Sector: Metalworking & Foundry
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