Expand North Star
Expand North Star is a technology fair for start-ups, investors and technology companies, and for visitors and exhibitors from these fields. It is expected to take place on 8-10 December 2026 at the Dubai Exhibition Centre, Expo City Dubai, in Dubai, United Arab Emirates, alongside GITEX. The fair is held annually and is organised by Dubai World Trade Centre (DWTC). The 2025 edition recorded 2,050 exhibitors and 70,000 visitors.
Aphroa is not affiliated with Expand North Star or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Expand North Star
A simple plan around the dates of Expand North Star. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Expand North Star in the Technology sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Expand North Star.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Expand North Star within days. Update your pages with the questions you heard most at the stand.
What a technology website should show
Technology buyers look for clear specifications, integration details and support terms they can check on their own, on any device, before and after meeting you at the fair.
Dedicated product pages
Before the fair, check that each software or hardware product has its own page with clear specifications, integration details and a downloadable datasheet that buyers can find without asking.
Fast mobile loading
Test your product pages on a phone over a weak fair-hall connection, because IT buyers will open your demo or pricing page at your stand and expect it to load quickly.
Partner-Market languages
Offer your pages in the languages of visitors from distributor and reseller markets, including key terms such as licensing, support levels and API documentation, so partners can assess fit without a call.
Fair-Specific landing page
Give your stand a QR code that leads to a page made for the fair, with a demo request form, then scan business cards and follow up with every contact within days.
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Questions about Expand North Star
When is Expand North Star 2026?
Expand North Star 2026 is expected to take place on 8–10 December 2026. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does Expand North Star take place?
Expand North Star takes place in Dubai, United Arab Emirates, at Dubai Exhibition Centre, Expo City Dubai.
How many exhibitors does Expand North Star have?
Exhibitors of the 2025 edition: 2,050.
Who organises Expand North Star?
Expand North Star is organised by Dubai World Trade Centre (DWTC).
How can I prepare my website for Expand North Star?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
GITEX Global 2026
7–11 December 2026
Dubai, United Arab Emirates
Sector: Technology
Read moreMoney20/20 USA
18–21 October 2026
Las Vegas, United States
Sector: Technology
Read moreJapan IT Week Autumn
21–23 October 2026
Chiba, Japan
Sector: Technology
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