IFCO Istanbul Fashion Connection (Winter)
IFCO Istanbul Fashion Connection (Winter) is a trade fair for ready-to-wear and fashion, designed for buyers, retailers and exhibitors of women's, men's and children's collections for the winter season. It takes place in Istanbul, Turkey, at the Istanbul Exhibition Centre (IFM) on 3-6 February 2027. The fair is organised by ITKIB Fuarcilik A.S. and is held twice a year, in February and August.
Aphroa is not affiliated with IFCO Istanbul Fashion Connection (Winter) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for IFCO Istanbul Fashion Connection (Winter)
A simple plan around the dates of IFCO Istanbul Fashion Connection (Winter). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at IFCO Istanbul Fashion Connection (Winter) in the Apparel & Fashion sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for IFCO Istanbul Fashion Connection (Winter).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from IFCO Istanbul Fashion Connection (Winter) within days. Update your pages with the questions you heard most at the stand.
What an apparel and fashion website should show
Buyers and boutique owners look for clear collection details, quick-loading images, readable trade terms and a way to get in touch before and after a fair.
Collection pages
Buyers check your website before the fair, so give each collection its own page with clear images, fabric details, size ranges and a current contact address.
Light image galleries
Many buyers browse lookbooks on their phones at the stand, so keep image galleries light enough to open quickly on a weak fair connection.
Terms in buyers' languages
Offer your wholesale terms, minimum order quantities and delivery windows in the languages of your buyers, so agents and boutique owners can read them without asking.
Fair page and follow-up
Put a QR code on your stand that opens a page made for the fair, then scan buyers' business cards and follow up with each one within days.
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Questions about IFCO Istanbul Fashion Connection (Winter)
When is IFCO Istanbul Fashion Connection (Winter) 2027?
IFCO Istanbul Fashion Connection (Winter) 2027 takes place on 3–6 February 2027.
Where does IFCO Istanbul Fashion Connection (Winter) take place?
IFCO Istanbul Fashion Connection (Winter) takes place in Istanbul, Turkey, at Istanbul Exhibition Centre (IFM).
Who organises IFCO Istanbul Fashion Connection (Winter)?
IFCO Istanbul Fashion Connection (Winter) is organised by ITKIB Fuarcilik A.S..
How can I prepare my website for IFCO Istanbul Fashion Connection (Winter)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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Read moreExhibiting at IFCO Istanbul Fashion Connection (Winter)? Get your free website check
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