IFA Berlin
IFA Berlin is a trade fair for consumer electronics, home appliances, smart home, computers and gaming, intended for visitors and exhibitors of the sector. It takes place at Messe Berlin in Berlin, Germany, from 3-7 September 2027. The fair is organised by Messe Berlin GmbH and is held annually. The 2026 edition recorded 2,000 exhibitors and 240,000 visitors.
Aphroa is not affiliated with IFA Berlin or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for IFA Berlin
A simple plan around the dates of IFA Berlin. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at IFA Berlin in the Consumer Electronics & Gaming sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for IFA Berlin.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from IFA Berlin within days. Update your pages with the questions you heard most at the stand.
What a consumer electronics website should show
Retail buyers and distributors look for clear specifications, compatibility details and warranty terms they can check quickly, on any device, in their own language, before and after the fair.
Detailed product pages
Give every product its own page with specifications, compatibility notes and a downloadable datasheet, so retail buyers can check your range before they walk up to your stand.
Fast mobile loading
Test your site on a mid-range phone over mobile data. Visitors scanning your gaming accessories or smart-home devices at the stand will leave if product pages load slowly.
Distributor-ready languages
Offer your product pages and warranty terms in the languages of your target distributors, such as German, French or Spanish, so importers can compare your range with others.
Fair-specific QR page
Print a QR code on your stand that opens a page made for the fair, with demo videos, a price list request form and your correct sales contact details.
Not sure where your website stands?
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Help with your website and your fair follow-up
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Questions about IFA Berlin
When is IFA Berlin 2027?
IFA Berlin 2027 takes place on 3–7 September 2027.
Where does IFA Berlin take place?
IFA Berlin takes place in Berlin, Germany, at Messe Berlin.
How many exhibitors does IFA Berlin have?
Exhibitors of the 2026 edition: About 2,000.
Who organises IFA Berlin?
IFA Berlin is organised by Messe Berlin GmbH.
How can I prepare my website for IFA Berlin?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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