gamescom
gamescom is a trade fair for computer and console games, gaming hardware, game developers and esports, aimed at visitors and exhibitors of the gaming sector. It takes place at Koelnmesse in Cologne, Germany, from 23-29 August 2027. The fair is held annually and is organised by Koelnmesse GmbH in partnership with game, the German Games Industry Association. The 2026 edition had 1,743 exhibitors and 368,000 visitors.
Aphroa is not affiliated with gamescom or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for gamescom
A simple plan around the dates of gamescom. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at gamescom in the Consumer Electronics & Gaming sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for gamescom.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from gamescom within days. Update your pages with the questions you heard most at the stand.
What a consumer electronics website should show
Retail buyers and distributors look for clear specifications, compatibility details and warranty terms they can check quickly, on any device, in their own language, before and after the fair.
Detailed product pages
Give every product its own page with specifications, compatibility notes and a downloadable datasheet, so retail buyers can check your range before they walk up to your stand.
Fast mobile loading
Test your site on a mid-range phone over mobile data. Visitors scanning your gaming accessories or smart-home devices at the stand will leave if product pages load slowly.
Distributor-ready languages
Offer your product pages and warranty terms in the languages of your target distributors, such as German, French or Spanish, so importers can compare your range with others.
Fair-specific QR page
Print a QR code on your stand that opens a page made for the fair, with demo videos, a price list request form and your correct sales contact details.
Not sure where your website stands?
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Questions about gamescom
When is gamescom 2027?
gamescom 2027 takes place on 23–29 August 2027.
Where does gamescom take place?
gamescom takes place in Cologne, Germany, at Koelnmesse.
How many exhibitors does gamescom have?
Exhibitors of the 2026 edition: 1,743.
Who organises gamescom?
gamescom is organised by Koelnmesse GmbH (in partnership with game, the German Games Industry Association).
How can I prepare my website for gamescom?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
IFA Berlin
3–7 September 2027
Berlin, Germany
Sector: Consumer Electronics & Gaming
Read moreGlobal Sources Mobile Electronics (Autumn)
18–21 October 2026
Hong Kong, Hong Kong SAR China
Sector: Consumer Electronics & Gaming
Read moreParis Games Week
22–25 October 2026
Paris, France
Sector: Consumer Electronics & Gaming
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