IDEX
IDEX is an international defence industry fair for visitors and exhibitors from the defence sector. It covers land, air, naval and cyber systems and takes place in Abu Dhabi, United Arab Emirates, at the ADNEC - Abu Dhabi National Exhibition Centre. The fair is held every two years, and the next edition runs from 25 to 29 January 2027, giving manufacturers, suppliers and defence professionals a shared platform for meeting and presenting products.
Aphroa is not affiliated with IDEX or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for IDEX
A simple plan around the dates of IDEX. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at IDEX in the Defence sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for IDEX.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from IDEX within days. Update your pages with the questions you heard most at the stand.
What a defence website should show
Procurement officers and prime-contractor buyers look for clear technical detail, verifiable company credentials and a quick route to a named contact before and after a fair.
Dedicated product pages
Give each product line its own clear page, with a short technical summary and a downloadable datasheet, so procurement officers can check your offer before they reach your stand.
Exact company credentials
Keep company details exact: registered address, export contact, and any certifications or national supplier registrations that government and prime-contractor buyers ask to see.
Fair page with QR code
Make a page for the fair and link it with a QR code at your stand, in the languages of visiting delegations, and test that it loads quickly on a phone.
Prompt visitor follow-up
Scan business cards at the stand and note each visitor's role and interest, then reply within days with the datasheet or export information they asked about.
Not sure where your website stands?
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Questions about IDEX
When is IDEX 2027?
IDEX 2027 takes place on 25–29 January 2027.
Where does IDEX take place?
IDEX takes place in Abu Dhabi, United Arab Emirates, at ADNEC - Abu Dhabi National Exhibition Centre.
How can I prepare my website for IDEX?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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