HOMETEX Istanbul
HOMETEX Istanbul is an annual trade fair for home textiles, serving visitors and exhibitors from the home textile sector. It is expected to take place at Istanbul Exhibition Centre (IFM) in Istanbul, Turkey, on 25-29 May 2027. The fair covers home textiles, curtains, mattresses, towels, carpets and decorative products. The 2025 edition counted 700 exhibitors.
Aphroa is not affiliated with HOMETEX Istanbul or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for HOMETEX Istanbul
A simple plan around the dates of HOMETEX Istanbul. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at HOMETEX Istanbul in the Textiles & Textile Machinery sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for HOMETEX Istanbul.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from HOMETEX Istanbul within days. Update your pages with the questions you heard most at the stand.
What a textile website should show
Buyers and mill agents check specifications, certificates and sample options on a company website before the fair, and return to it afterwards to compare suppliers and make contact.}
Dedicated product pages
Give each fabric range or machine type its own product page with clear specifications, so buyers can check composition, width, weight or output before they reach your stand.
Current certificate downloads
Offer certificate and test-report downloads, such as OEKO-TEX or GOTS documents, and keep them current, because sourcing buyers often ask for them first.
Fair-Specific QR landing page
Print a QR code on your stand that opens a page made for the fair, with swatch and sample requests, in the languages of your main visitor markets.
Prompt personal Follow-Up
Scan the business cards of mill buyers and agents at the stand, note which fabric or machine they asked about, and send each of them a personal reply within days.
Not sure where your website stands?
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Questions about HOMETEX Istanbul
When is HOMETEX Istanbul 2027?
HOMETEX Istanbul 2027 is expected to take place on 25–29 May 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does HOMETEX Istanbul take place?
HOMETEX Istanbul takes place in Istanbul, Turkey, at Istanbul Exhibition Centre (IFM).
How many exhibitors does HOMETEX Istanbul have?
Exhibitors of the 2025 edition: 700.
Who organises HOMETEX Istanbul?
HOMETEX Istanbul is organised by KFA Fairs Inc. (BTSO affiliate) - TETSIAD.
How can I prepare my website for HOMETEX Istanbul?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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