Fashion Prime
Fashion Prime is a trade fair for textiles, garment suppliers and technologies, aimed at visitors and exhibitors from the textile and clothing sector. It takes place at Fuarizmir in Izmir, Turkey, from 21-23 October 2026. The fair is organised by IZFAS (Izmir Fairs) and is held annually. Exhibitors present textile products, services for garment manufacturers and related technologies, while visitors can meet suppliers and compare offers in one place over the three days of the fair.
Aphroa is not affiliated with Fashion Prime or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Fashion Prime
A simple plan around the dates of Fashion Prime. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Fashion Prime in the Textiles & Textile Machinery sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Fashion Prime.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Fashion Prime within days. Update your pages with the questions you heard most at the stand.
What a textile website should show
Buyers and mill agents check specifications, certificates and sample options on a company website before the fair, and return to it afterwards to compare suppliers and make contact.}
Dedicated product pages
Give each fabric range or machine type its own product page with clear specifications, so buyers can check composition, width, weight or output before they reach your stand.
Current certificate downloads
Offer certificate and test-report downloads, such as OEKO-TEX or GOTS documents, and keep them current, because sourcing buyers often ask for them first.
Fair-Specific QR landing page
Print a QR code on your stand that opens a page made for the fair, with swatch and sample requests, in the languages of your main visitor markets.
Prompt personal Follow-Up
Scan the business cards of mill buyers and agents at the stand, note which fabric or machine they asked about, and send each of them a personal reply within days.
Not sure where your website stands?
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Questions about Fashion Prime
When is Fashion Prime 2026?
Fashion Prime 2026 takes place on 21–23 October 2026.
Where does Fashion Prime take place?
Fashion Prime takes place in Izmir, Turkey, at Fuarizmir.
Who organises Fashion Prime?
Fashion Prime is organised by IZFAS (Izmir Fairs).
How can I prepare my website for Fashion Prime?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
HOMETEX Istanbul
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Istanbul, Turkey
Sector: Textiles & Textile Machinery
Read moreIGATEX Pakistan
15–18 October 2026
Lahore, Pakistan
Sector: Textiles & Textile Machinery
Read moreMunich Fabric Start (January)
20–22 January 2027
Munich, Germany
Sector: Textiles & Textile Machinery
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