Trade fair

Glass South America

Updated

Glass South America is a trade fair for visitors and exhibitors of the glass, stone and ceramics sector, presenting glass processing machinery and glass products. It takes place in São Paulo, Brazil, at Distrito Anhembi, from 8-11 September 2027. The fair is organised by NürnbergMesse Brasil and is held every two years. The 2025 edition counted 300 exhibitors and 12,000 visitors.

Aphroa is not affiliated with Glass South America or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Glass South America

A simple plan around the dates of Glass South America. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Glass South America in the Glass, Stone & Ceramics sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Glass South America.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Glass South America within days. Update your pages with the questions you heard most at the stand.

For glass, stone and ceramics exhibitors

What a glass, stone and ceramics website should show

Architects, fabricators and wholesalers look for exact sizes, finishes and proof of compliance on your site before they visit, and for fast follow-up afterwards.

Product group pages

Give each product group its own page, such as float glass, quartz worktops or porcelain tiles, with sizes, finishes and available thicknesses, so architects and fabricators can check details before they reach your stand.

Datasheets and certificates

Make your technical data sheets and certificates, such as safety glass ratings or tile slip-resistance classes, easy to find on the site and check that the download links work.

Mobile speed check

Test your site on a phone before the fair, because buyers will open your product pages while standing at your stand, and large photo galleries of stone and tile samples can load slowly.

Fair landing page and follow-up

Print a QR code at your stand that leads to a page made for the fair, and scan the business cards of wholesalers and contractors you meet, then send each one the right price list soon after the fair.

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FAQ

Questions about Glass South America

When is Glass South America 2027?

Glass South America 2027 takes place on 8–11 September 2027.

Where does Glass South America take place?

Glass South America takes place in São Paulo, Brazil, at Distrito Anhembi.

How many exhibitors does Glass South America have?

Exhibitors of the 2025 edition: 300.

Who organises Glass South America?

Glass South America is organised by NürnbergMesse Brasil.

How can I prepare my website for Glass South America?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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