FITUR
FITUR is an international tourism trade fair for visitors and exhibitors from the tourism, travel and MICE sector. It takes place in Madrid, Spain, at IFEMA Madrid, on 20-24 January 2027. The fair is held annually and is organised by IFEMA Madrid. Exhibitors present destinations, travel services and related offers to professional visitors from the industry.
Aphroa is not affiliated with FITUR or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for FITUR
A simple plan around the dates of FITUR. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at FITUR in the Tourism, Travel & MICE sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for FITUR.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from FITUR within days. Update your pages with the questions you heard most at the stand.
What a tourism, travel and MICE website should show
Tour operators and event planners look for clear venue details, capacity figures and a working group contact on your site, both before a fair and when they follow up afterwards.
Dedicated venue pages
Before the fair, check that each destination, property or venue has its own page with room counts, meeting capacity and a contact for group enquiries that works.
Fast mobile galleries
Planners often open your site on a phone at the stand, so test how fast your venue galleries and floor plans load on mobile data.
Source-market languages
Offer your site in the languages of your source markets, so an incoming tour operator can read your group rates and package descriptions without translation.
QR code to fair page
Put a QR code on your stand that leads to a fair page with your MICE brochure and contact form, then scan each visitor's business card to log the conversation.
Not sure where your website stands?
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Help with your website and your fair follow-up
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Questions about FITUR
When is FITUR 2027?
FITUR 2027 takes place on 20–24 January 2027.
Where does FITUR take place?
FITUR takes place in Madrid, Spain, at IFEMA Madrid.
Who organises FITUR?
FITUR is organised by IFEMA Madrid.
How can I prepare my website for FITUR?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
IBTM World
17–19 November 2026
Barcelona, Spain
Sector: Tourism, Travel & MICE
Read moreAntalya Travel Fair (ATF)
26–28 October 2026
Antalya, Turkey
Sector: Tourism, Travel & MICE
Read moreWTM World Travel Market London
3–5 November 2026
London, United Kingdom
Sector: Tourism, Travel & MICE
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