FIPAN
FIPAN is a trade fair for bakery and confectionery products and equipment, intended for visitors and exhibitors from the food and beverage sector. It takes place at Expo Center Norte in São Paulo, Brazil, and is expected to take place on 20-23 July 2027. The fair is held annually and is organised by Auction Comercial Promotora.
Aphroa is not affiliated with FIPAN or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for FIPAN
A simple plan around the dates of FIPAN. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at FIPAN in the Food & Beverage sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for FIPAN.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from FIPAN within days. Update your pages with the questions you heard most at the stand.
What a food and beverage website should show
Retail buyers, importers and distributors check ingredients, pack sizes, allergens and certification on a company website before a fair, and return to it afterwards when comparing suppliers.
Product line pages
Give each product line its own page with clear ingredient lists, pack sizes and allergen details, so a retail buyer can check the facts before the fair.
Certificates and spec sheets
Put your certificates, such as organic, halal or IFS, and your spec sheets on a page that is easy to find and easy to download.
Phone-ready fair page
Test your site on a phone over a weak hall connection, then set up a QR code at your stand that opens a page made for the fair, with your range and price enquiry form.
Prompt buyer follow-up
Scan the business cards of importers and distributors at your stand, note which products each buyer asked about, and send a follow-up with samples or price lists within days of the fair.
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Questions about FIPAN
When is FIPAN 2027?
FIPAN 2027 is expected to take place on 20–23 July 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does FIPAN take place?
FIPAN takes place in São Paulo, Brazil, at Expo Center Norte.
Who organises FIPAN?
FIPAN is organised by Auction Comercial Promotora.
How can I prepare my website for FIPAN?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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