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FHC China (Food & Hospitality China)

FHC China (Food & Hospitality China) is a trade fair for visitors and exhibitors in imported food, beverages, wine, hospitality and restaurant supplies. It is held in Shanghai, China, at the Shanghai New International Expo Centre (SNIEC), and is expected to take place on 10-12 November 2026. The fair is organised annually by Sinoexpo Informa Markets and brings together suppliers and buyers from the food and hospitality industry.

Aphroa is not affiliated with FHC China (Food & Hospitality China) or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for FHC China (Food & Hospitality China)

A simple plan around the dates of FHC China (Food & Hospitality China). Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at FHC China (Food & Hospitality China) in the Food & Beverage sector and check that each item has its own page.

    This date has passed. Do it this week.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for FHC China (Food & Hospitality China).

    This date has passed. Do it this week.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from FHC China (Food & Hospitality China) within days. Update your pages with the questions you heard most at the stand.

For food and beverage exhibitors

What a food and beverage website should show

Retail buyers, importers and distributors check ingredients, pack sizes, allergens and certification on a company website before a fair, and return to it afterwards when comparing suppliers.

Product line pages

Give each product line its own page with clear ingredient lists, pack sizes and allergen details, so a retail buyer can check the facts before the fair.

Certificates and spec sheets

Put your certificates, such as organic, halal or IFS, and your spec sheets on a page that is easy to find and easy to download.

Phone-ready fair page

Test your site on a phone over a weak hall connection, then set up a QR code at your stand that opens a page made for the fair, with your range and price enquiry form.

Prompt buyer follow-up

Scan the business cards of importers and distributors at your stand, note which products each buyer asked about, and send a follow-up with samples or price lists within days of the fair.

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FAQ

Questions about FHC China (Food & Hospitality China)

When is FHC China (Food & Hospitality China) 2026?

FHC China (Food & Hospitality China) 2026 is expected to take place on 10–12 November 2026. The organiser has not confirmed these dates yet, so check the official website before you book travel.

Where does FHC China (Food & Hospitality China) take place?

FHC China (Food & Hospitality China) takes place in Shanghai, China, at Shanghai New International Expo Centre (SNIEC).

Who organises FHC China (Food & Hospitality China)?

FHC China (Food & Hospitality China) is organised by Sinoexpo Informa Markets.

How can I prepare my website for FHC China (Food & Hospitality China)?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

Related trade fairs

Bakery China

19–22 May 2027

Shanghai, China

Sector: Food & Beverage

Read more

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