FEICON
FEICON is a trade fair for the construction industry, building materials and building technologies, intended for visitors and exhibitors working in building and architecture. It takes place at São Paulo Expo in São Paulo, Brazil, from 6-9 April 2027. The fair is held annually and is organised by Reed Exhibitions Alcantara Machado (RX). The 2025 edition recorded 100,000 visitors.
Aphroa is not affiliated with FEICON or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for FEICON
A simple plan around the dates of FEICON. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at FEICON in the Building & Architecture sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for FEICON.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from FEICON within days. Update your pages with the questions you heard most at the stand.
What a building and architecture website should show
Architects, planners and contractors look for clear product specifications, technical documents and a named contact on a company website, both before they visit a fair and after.
Dedicated product group pages
Give each product group, such as facade systems or insulation, its own page with clear specifications, so architects and planners can check your range before they visit your stand.
Downloadable technical documents
Offer technical data sheets, certificates and installation guides as plain downloads on your website, because specifiers and contractors will look for these documents first.
Fair-Specific QR landing page
Print a QR code on your stand that leads to a page made for the fair, with your product highlights, contact person and a link to request project samples.
Tailored contact Follow-Up
Scan the business cards of architects and contractors at the stand, note the project type on each contact, and send a tailored follow-up within a few days of the fair.
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Questions about FEICON
When is FEICON 2027?
FEICON 2027 takes place on 6–9 April 2027.
Where does FEICON take place?
FEICON takes place in São Paulo, Brazil, at São Paulo Expo.
Who organises FEICON?
FEICON is organised by Reed Exhibitions Alcantara Machado (RX).
How can I prepare my website for FEICON?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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