Fashion World Tokyo (Spring)
Fashion World Tokyo (Spring) is a trade fair for apparel, footwear, accessories and fashion sourcing, aimed at visitors and exhibitors of the fashion sector. It takes place at Tokyo Big Sight in Tokyo, Japan, from 7-9 April 2027. The fair is organised by RX Japan and is held twice a year, with the spring and autumn editions running as separate events.
Aphroa is not affiliated with Fashion World Tokyo (Spring) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Fashion World Tokyo (Spring)
A simple plan around the dates of Fashion World Tokyo (Spring). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Fashion World Tokyo (Spring) in the Apparel & Fashion sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Fashion World Tokyo (Spring).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Fashion World Tokyo (Spring) within days. Update your pages with the questions you heard most at the stand.
What an apparel and fashion website should show
Buyers and boutique owners look for clear collection details, quick-loading images, readable trade terms and a way to get in touch before and after a fair.
Collection pages
Buyers check your website before the fair, so give each collection its own page with clear images, fabric details, size ranges and a current contact address.
Light image galleries
Many buyers browse lookbooks on their phones at the stand, so keep image galleries light enough to open quickly on a weak fair connection.
Terms in buyers' languages
Offer your wholesale terms, minimum order quantities and delivery windows in the languages of your buyers, so agents and boutique owners can read them without asking.
Fair page and follow-up
Put a QR code on your stand that opens a page made for the fair, then scan buyers' business cards and follow up with each one within days.
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Questions about Fashion World Tokyo (Spring)
When is Fashion World Tokyo (Spring) 2027?
Fashion World Tokyo (Spring) 2027 takes place on 7–9 April 2027.
Where does Fashion World Tokyo (Spring) take place?
Fashion World Tokyo (Spring) takes place in Tokyo, Japan, at Tokyo Big Sight.
Who organises Fashion World Tokyo (Spring)?
Fashion World Tokyo (Spring) is organised by RX Japan.
How can I prepare my website for Fashion World Tokyo (Spring)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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