Trade fair Starts in 27 days

EuroTier

Updated

EuroTier is a trade fair for livestock farming, milk and meat production, feed and farm technology, aimed at visitors and exhibitors of the agricultural sector. It takes place at Messegelände Hannover in Hanover, Germany, from 10 to 13 November 2026. The fair is held every two years. The 2024 edition had 2,193 exhibitors and 119,941 visitors.

Aphroa is not affiliated with EuroTier or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for EuroTier

A simple plan around the dates of EuroTier. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at EuroTier in the Agriculture & Livestock sector and check that each item has its own page.

    This date has passed. Do it this week.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for EuroTier.

    This date has passed. Do it this week.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from EuroTier within days. Update your pages with the questions you heard most at the stand.

For agriculture and livestock exhibitors

What an agriculture and livestock website should show

Farmers, dealers and breeders check specifications, supplier credentials and local support on a company website before they visit a stand, and return to it afterwards to follow up.

Dedicated product pages

Give each machine, seed variety or feed range its own clear page with specifications, so farmers and dealers can check your offer before they visit your stand.

Mobile-first testing

Test your site on a phone over a weak connection, because many visitors will open your pages standing in a crowded hall or a muddy yard.

Multilingual downloads

Offer key pages and downloads such as data sheets and animal-health guidance in the languages of your visitors, including those of neighbouring countries and export markets.

Fair QR code

Put a QR code on your stand that opens one page made for the fair, and scan business cards from dealers and breeders to capture each contact.

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FAQ

Questions about EuroTier

When is EuroTier 2026?

EuroTier 2026 takes place on 10–13 November 2026.

Where does EuroTier take place?

EuroTier takes place in Hanover, Germany, at Messegelände Hannover.

How many exhibitors does EuroTier have?

Exhibitors of the 2024 edition: 2,193.

Who organises EuroTier?

EuroTier is organised by DLG (Deutsche Landwirtschafts-Gesellschaft).

How can I prepare my website for EuroTier?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

Related trade fairs

AGRITECHNICA

14–20 November 2027

Hanover, Germany

Sector: Agriculture & Livestock

Read more

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