AGRITECHNICA
AGRITECHNICA is a trade fair for agricultural machinery and agricultural technologies, designed for visitors and exhibitors from the farming sector. It takes place at Messegelaende Hannover in Hanover, Germany, from 14-20 November 2027, and is organised by DLG (Deutsche Landwirtschafts-Gesellschaft). The fair is held every two years. The 2025 edition recorded 2,849 exhibitors and 477,054 visitors.
Aphroa is not affiliated with AGRITECHNICA or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for AGRITECHNICA
A simple plan around the dates of AGRITECHNICA. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at AGRITECHNICA in the Agriculture & Livestock sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for AGRITECHNICA.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from AGRITECHNICA within days. Update your pages with the questions you heard most at the stand.
What an agriculture and livestock website should show
Farmers, dealers and breeders check specifications, supplier credentials and local support on a company website before they visit a stand, and return to it afterwards to follow up.
Dedicated product pages
Give each machine, seed variety or feed range its own clear page with specifications, so farmers and dealers can check your offer before they visit your stand.
Mobile-first testing
Test your site on a phone over a weak connection, because many visitors will open your pages standing in a crowded hall or a muddy yard.
Multilingual downloads
Offer key pages and downloads such as data sheets and animal-health guidance in the languages of your visitors, including those of neighbouring countries and export markets.
Fair QR code
Put a QR code on your stand that opens one page made for the fair, and scan business cards from dealers and breeders to capture each contact.
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Questions about AGRITECHNICA
When is AGRITECHNICA 2027?
AGRITECHNICA 2027 takes place on 14–20 November 2027.
Where does AGRITECHNICA take place?
AGRITECHNICA takes place in Hanover, Germany, at Messegelaende Hannover.
How many exhibitors does AGRITECHNICA have?
Exhibitors of the 2025 edition: 2,849.
Who organises AGRITECHNICA?
AGRITECHNICA is organised by DLG (Deutsche Landwirtschafts-Gesellschaft).
How can I prepare my website for AGRITECHNICA?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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