European Coatings Show
European Coatings Show is a trade fair for visitors and exhibitors of the coatings sector, covering paint, coatings, resin and adhesive raw materials. It takes place at Messezentrum Nürnberg in Nuremberg, Germany, on 27-29 April 2027, organised by NürnbergMesse and Vincentz Network. The fair is held every two years. The 2025 edition had 1,200 exhibitors and 25,681 visitors.
Aphroa is not affiliated with European Coatings Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for European Coatings Show
A simple plan around the dates of European Coatings Show. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at European Coatings Show in the Chemicals, Paints & Laboratory sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for European Coatings Show.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from European Coatings Show within days. Update your pages with the questions you heard most at the stand.
What a chemicals, paints and lab website should show
Technical buyers look for clear product groups, grades and applications, plus data sheets they can download and a direct contact route, both before and after a fair.
Product group pages
Give each product group, such as coatings, pigments or solvents, its own clear page with grades, applications and a visible contact route, so technical buyers can judge fit before the fair.
Accessible safety data sheets
Make safety data sheets and technical data sheets easy to find and download on your site, because chemical buyers often ask for them first and check them before any meeting.
Fair page with QR
Create one page for the fair and link it from a QR code at your stand, so visitors can open it fast on a phone and request a sample.
Prompt follow-up
Scan the business cards of every purchasing manager or laboratory head you meet, note the product they asked about, and send a follow-up with the matching data sheet within days.
Not sure where your website stands?
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Questions about European Coatings Show
When is European Coatings Show 2027?
European Coatings Show 2027 takes place on 27–29 April 2027.
Where does European Coatings Show take place?
European Coatings Show takes place in Nuremberg, Germany, at Messezentrum Nürnberg.
How many exhibitors does European Coatings Show have?
Exhibitors of the 2025 edition: 1,200.
Who organises European Coatings Show?
European Coatings Show is organised by NürnbergMesse / Vincentz Network.
How can I prepare my website for European Coatings Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
ACHEMA
14–18 June 2027
Frankfurt, Germany
Sector: Chemicals, Paints & Laboratory
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