Trade fair

ACHEMA

ACHEMA is a trade fair for visitors and exhibitors from the process industry, chemical engineering and laboratory technology sectors. It takes place at Messe Frankfurt in Frankfurt, Germany, from 14-18 June 2027, and is organised by DECHEMA Ausstellungs-GmbH. The fair is held every three years. The 2024 edition had 2,842 exhibitors and 106,001 visitors, and the next edition covers the same product groups from chemical process technology to laboratory equipment.

Aphroa is not affiliated with ACHEMA or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for ACHEMA

A simple plan around the dates of ACHEMA. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ACHEMA in the Chemicals, Paints & Laboratory sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ACHEMA.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from ACHEMA within days. Update your pages with the questions you heard most at the stand.

For chemicals, paints and lab exhibitors

What a chemicals, paints and lab website should show

Technical buyers look for clear product groups, grades and applications, plus data sheets they can download and a direct contact route, both before and after a fair.

Product group pages

Give each product group, such as coatings, pigments or solvents, its own clear page with grades, applications and a visible contact route, so technical buyers can judge fit before the fair.

Accessible safety data sheets

Make safety data sheets and technical data sheets easy to find and download on your site, because chemical buyers often ask for them first and check them before any meeting.

Fair page with QR

Create one page for the fair and link it from a QR code at your stand, so visitors can open it fast on a phone and request a sample.

Prompt follow-up

Scan the business cards of every purchasing manager or laboratory head you meet, note the product they asked about, and send a follow-up with the matching data sheet within days.

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FAQ

Questions about ACHEMA

When is ACHEMA 2027?

ACHEMA 2027 takes place on 14–18 June 2027.

Where does ACHEMA take place?

ACHEMA takes place in Frankfurt, Germany, at Messe Frankfurt.

How many exhibitors does ACHEMA have?

Exhibitors of the 2024 edition: 2,842.

Who organises ACHEMA?

ACHEMA is organised by DECHEMA Ausstellungs-GmbH.

How can I prepare my website for ACHEMA?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

Related trade fairs

European Coatings Show

27–29 April 2027

Nuremberg, Germany

Sector: Chemicals, Paints & Laboratory

Read more

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