Trade fair

EMITT – Eastern Mediterranean International Tourism & Travel Exhibition

EMITT - Eastern Mediterranean International Tourism & Travel Exhibition is a trade fair for visitors and exhibitors in tourism, travel, destinations, hotels and airlines. It takes place at the Istanbul Expo Center in Istanbul, Turkey, from 4-6 February 2027. The fair is held annually and is organised by ICA Fuarcılık A.Ş. The 2025 edition had 656 exhibitors and 23,725 visitors.

Aphroa is not affiliated with EMITT – Eastern Mediterranean International Tourism & Travel Exhibition or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for EMITT – Eastern Mediterranean International Tourism & Travel Exhibition

A simple plan around the dates of EMITT – Eastern Mediterranean International Tourism & Travel Exhibition. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at EMITT – Eastern Mediterranean International Tourism & Travel Exhibition in the Tourism, Travel & MICE sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for EMITT – Eastern Mediterranean International Tourism & Travel Exhibition.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from EMITT – Eastern Mediterranean International Tourism & Travel Exhibition within days. Update your pages with the questions you heard most at the stand.

For tourism, travel and MICE exhibitors

What a tourism, travel and MICE website should show

Tour operators and event planners look for clear venue details, capacity figures and a working group contact on your site, both before a fair and when they follow up afterwards.

Dedicated venue pages

Before the fair, check that each destination, property or venue has its own page with room counts, meeting capacity and a contact for group enquiries that works.

Fast mobile galleries

Planners often open your site on a phone at the stand, so test how fast your venue galleries and floor plans load on mobile data.

Source-market languages

Offer your site in the languages of your source markets, so an incoming tour operator can read your group rates and package descriptions without translation.

QR code to fair page

Put a QR code on your stand that leads to a fair page with your MICE brochure and contact form, then scan each visitor's business card to log the conversation.

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FAQ

Questions about EMITT – Eastern Mediterranean International Tourism & Travel Exhibition

When is EMITT – Eastern Mediterranean International Tourism & Travel Exhibition 2027?

EMITT – Eastern Mediterranean International Tourism & Travel Exhibition 2027 takes place on 4–6 February 2027.

Where does EMITT – Eastern Mediterranean International Tourism & Travel Exhibition take place?

EMITT – Eastern Mediterranean International Tourism & Travel Exhibition takes place in Istanbul, Turkey, at Istanbul Expo Center.

How many exhibitors does EMITT – Eastern Mediterranean International Tourism & Travel Exhibition have?

Exhibitors of the 2025 edition: 656.

Who organises EMITT – Eastern Mediterranean International Tourism & Travel Exhibition?

EMITT – Eastern Mediterranean International Tourism & Travel Exhibition is organised by ICA Fuarcılık A.Ş..

How can I prepare my website for EMITT – Eastern Mediterranean International Tourism & Travel Exhibition?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

Related trade fairs

Starts in 24 days

TravelExpo Ankara

19–21 November 2026

Ankara, Turkey

Sector: Tourism, Travel & MICE

Read more

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