DSEI Germany
DSEI Germany is a defence and security trade fair for visitors and exhibitors working in the defence and security sector. It takes place in Hanover, Germany, at the Hannover Messegelände, on 9-12 March 2027. The 2027 event is the first edition of the fair, and its frequency has not yet been set. Further information about the fair, its programme and its organiser is published on the official website at www.dsei-germany.com.
Aphroa is not affiliated with DSEI Germany or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for DSEI Germany
A simple plan around the dates of DSEI Germany. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at DSEI Germany in the Defence sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for DSEI Germany.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from DSEI Germany within days. Update your pages with the questions you heard most at the stand.
What a defence website should show
Procurement officers and prime-contractor buyers look for clear technical detail, verifiable company credentials and a quick route to a named contact before and after a fair.
Dedicated product pages
Give each product line its own clear page, with a short technical summary and a downloadable datasheet, so procurement officers can check your offer before they reach your stand.
Exact company credentials
Keep company details exact: registered address, export contact, and any certifications or national supplier registrations that government and prime-contractor buyers ask to see.
Fair page with QR code
Make a page for the fair and link it with a QR code at your stand, in the languages of visiting delegations, and test that it loads quickly on a phone.
Prompt visitor follow-up
Scan business cards at the stand and note each visitor's role and interest, then reply within days with the datasheet or export information they asked about.
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Questions about DSEI Germany
When is DSEI Germany 2027?
DSEI Germany 2027 takes place on 9–12 March 2027.
Where does DSEI Germany take place?
DSEI Germany takes place in Hanover, Germany, at Hannover Messegelände.
Who organises DSEI Germany?
DSEI Germany is organised by DSEI Germany (organiser details at www.dsei-germany.com).
How can I prepare my website for DSEI Germany?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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