CPM – Collection Première Moscow (February)
CPM - Collection Première Moscow (February) is a fashion trade fair for visitors and exhibitors of the apparel sector, covering women's, men's and children's clothing, underwear, accessories and footwear collections. The 2027 February edition takes place in Moscow, Russia, at VDNH on 23-26 February 2027. The fair is held twice a year and had 850 exhibitors and 20,000 visitors in the 2026 edition.
Aphroa is not affiliated with CPM – Collection Première Moscow (February) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for CPM – Collection Première Moscow (February)
A simple plan around the dates of CPM – Collection Première Moscow (February). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at CPM – Collection Première Moscow (February) in the Apparel & Fashion sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for CPM – Collection Première Moscow (February).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from CPM – Collection Première Moscow (February) within days. Update your pages with the questions you heard most at the stand.
What an apparel and fashion website should show
Buyers and boutique owners look for clear collection details, quick-loading images, readable trade terms and a way to get in touch before and after a fair.
Collection pages
Buyers check your website before the fair, so give each collection its own page with clear images, fabric details, size ranges and a current contact address.
Light image galleries
Many buyers browse lookbooks on their phones at the stand, so keep image galleries light enough to open quickly on a weak fair connection.
Terms in buyers' languages
Offer your wholesale terms, minimum order quantities and delivery windows in the languages of your buyers, so agents and boutique owners can read them without asking.
Fair page and follow-up
Put a QR code on your stand that opens a page made for the fair, then scan buyers' business cards and follow up with each one within days.
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Questions about CPM – Collection Première Moscow (February)
When is CPM – Collection Première Moscow (February) 2027?
CPM – Collection Première Moscow (February) 2027 takes place on 23–26 February 2027.
Where does CPM – Collection Première Moscow (February) take place?
CPM – Collection Première Moscow (February) takes place in Moscow, Russia, at VDNH.
How many exhibitors does CPM – Collection Première Moscow (February) have?
Exhibitors of the 2026 edition: 850.
Who organises CPM – Collection Première Moscow (February)?
CPM – Collection Première Moscow (February) is organised by Igedo Company.
How can I prepare my website for CPM – Collection Première Moscow (February)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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