CPHI South East Asia
CPHI South East Asia is a trade fair for the pharmaceutical sector, bringing together exhibitors and visitors from the fields of pharmaceutical raw materials, finished medicines, pharmaceutical machinery and packaging. It takes place in Bangkok, Thailand, at the Queen Sirikit National Convention Center (QSNCC), and is scheduled for 13-15 July 2027. The fair is organised by Informa Markets and is held annually.
Aphroa is not affiliated with CPHI South East Asia or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for CPHI South East Asia
A simple plan around the dates of CPHI South East Asia. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at CPHI South East Asia in the Pharma & Biotechnology sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for CPHI South East Asia.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from CPHI South East Asia within days. Update your pages with the questions you heard most at the stand.
What a pharma and biotech website should show
Buyers in pharma and biotechnology look for a clear statement of what you supply, proof of quality such as certificates and GMP status, and an easy way to make contact.
Clear product pages
Before the fair, check that each product or service page states clearly what you supply, such as APIs, excipients or contract manufacturing, and that your contact details are correct.
Certificates and specifications
Buyers in this sector often ask for certificates, GMP status and specification sheets, so keep a page with these documents easy to find and quick to open on a phone.
Fair-Specific QR page
Put a QR code on your stand that leads to one page made for the fair, with your main product groups, downloadable documents and a short contact form in your visitors' languages.
Prompt Follow-Up
Scan the business cards of procurement managers and R&D contacts at the stand, note what each one asked for, and follow up with the right data sheet within days of the fair.
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Questions about CPHI South East Asia
When is CPHI South East Asia 2027?
CPHI South East Asia 2027 takes place on 13–15 July 2027.
Where does CPHI South East Asia take place?
CPHI South East Asia takes place in Bangkok, Thailand, at Queen Sirikit National Convention Center (QSNCC).
Who organises CPHI South East Asia?
CPHI South East Asia is organised by Informa Markets.
How can I prepare my website for CPHI South East Asia?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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