CPHI Japan
CPHI Japan is a trade fair for the pharmaceutical and biotechnology industry, aimed at visitors and exhibitors from the sector. It takes place in Tokyo, Japan, at Tokyo Big Sight (East Halls), on 21-23 April 2027. The fair is held annually and is organised by Informa Markets. Its programme covers pharmaceutical ingredients, biopharma, contract manufacturing, pharmaceutical machinery and packaging, giving suppliers and buyers a single place to meet.
Aphroa is not affiliated with CPHI Japan or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for CPHI Japan
A simple plan around the dates of CPHI Japan. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at CPHI Japan in the Pharma & Biotechnology sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for CPHI Japan.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from CPHI Japan within days. Update your pages with the questions you heard most at the stand.
What a pharma and biotech website should show
Buyers in pharma and biotechnology look for a clear statement of what you supply, proof of quality such as certificates and GMP status, and an easy way to make contact.
Clear product pages
Before the fair, check that each product or service page states clearly what you supply, such as APIs, excipients or contract manufacturing, and that your contact details are correct.
Certificates and specifications
Buyers in this sector often ask for certificates, GMP status and specification sheets, so keep a page with these documents easy to find and quick to open on a phone.
Fair-Specific QR page
Put a QR code on your stand that leads to one page made for the fair, with your main product groups, downloadable documents and a short contact form in your visitors' languages.
Prompt Follow-Up
Scan the business cards of procurement managers and R&D contacts at the stand, note what each one asked for, and follow up with the right data sheet within days of the fair.
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Questions about CPHI Japan
When is CPHI Japan 2027?
CPHI Japan 2027 takes place on 21–23 April 2027.
Where does CPHI Japan take place?
CPHI Japan takes place in Tokyo, Japan, at Tokyo Big Sight (East Halls).
Who organises CPHI Japan?
CPHI Japan is organised by Informa Markets.
How can I prepare my website for CPHI Japan?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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