China Beauty Expo (CBE Shanghai)
China Beauty Expo (CBE Shanghai) is a trade fair for the beauty and cosmetics industry, serving visitors and exhibitors from brands, OEM/ODM manufacturers, raw material suppliers, packaging producers and equipment makers. It takes place at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China, on 12-14 May 2027. The fair is held annually and is organised by Informa Markets China. The 2026 edition had 3,200 exhibitors.
Aphroa is not affiliated with China Beauty Expo (CBE Shanghai) or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for China Beauty Expo (CBE Shanghai)
A simple plan around the dates of China Beauty Expo (CBE Shanghai). Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at China Beauty Expo (CBE Shanghai) in the Cosmetics & Beauty sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for China Beauty Expo (CBE Shanghai).
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from China Beauty Expo (CBE Shanghai) within days. Update your pages with the questions you heard most at the stand.
What a cosmetics and beauty website should show
Buyers, private-label brands and salon owners look for clear ingredient lists, compliance papers, ordering terms and a simple way to contact you before and after a fair.
Product range pages
Give every product range its own page with clear INCI ingredient lists, so buyers and private-label brands can check formulations before they visit your stand.
Compliance documents download
Offer a downloadable page of safety and compliance documents, such as product information files and certificates, since cosmetics buyers often ask for these on the spot.
Stand QR code
Print a QR code at your stand that opens a fair page with your catalogue, minimum order quantities and wholesale terms, and test that it loads quickly on a phone.
Personal Follow-Up
Scan the business cards of retail buyers and salon owners at the stand, note which range they liked, and send each one a personal follow-up within days of the fair.
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Questions about China Beauty Expo (CBE Shanghai)
When is China Beauty Expo (CBE Shanghai) 2027?
China Beauty Expo (CBE Shanghai) 2027 takes place on 12–14 May 2027.
Where does China Beauty Expo (CBE Shanghai) take place?
China Beauty Expo (CBE Shanghai) takes place in Shanghai, China, at Shanghai New International Expo Centre (SNIEC).
How many exhibitors does China Beauty Expo (CBE Shanghai) have?
Exhibitors of the 2026 edition: 3,200.
Who organises China Beauty Expo (CBE Shanghai)?
China Beauty Expo (CBE Shanghai) is organised by Informa Markets China.
How can I prepare my website for China Beauty Expo (CBE Shanghai)?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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