Trade fair

Cosmoprof Worldwide Bologna

Cosmoprof Worldwide Bologna is a trade fair for the cosmetics and beauty sector, intended for visitors and exhibitors working with cosmetics, perfumery, packaging (Cosmopack), hair, nail and beauty salon products. It takes place at BolognaFiere in Bologna, Italy, on 18-21 March 2027. The fair is organised annually by BolognaFiere Cosmoprof S.p.A. (BolognaFiere Group) and recorded 3,104 exhibitors and 255,000 visitors in the 2026 edition.

Aphroa is not affiliated with Cosmoprof Worldwide Bologna or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Cosmoprof Worldwide Bologna

A simple plan around the dates of Cosmoprof Worldwide Bologna. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Cosmoprof Worldwide Bologna in the Cosmetics & Beauty sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Cosmoprof Worldwide Bologna.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Cosmoprof Worldwide Bologna within days. Update your pages with the questions you heard most at the stand.

For cosmetics and beauty exhibitors

What a cosmetics and beauty website should show

Buyers, private-label brands and salon owners look for clear ingredient lists, compliance papers, ordering terms and a simple way to contact you before and after a fair.

Product range pages

Give every product range its own page with clear INCI ingredient lists, so buyers and private-label brands can check formulations before they visit your stand.

Compliance documents download

Offer a downloadable page of safety and compliance documents, such as product information files and certificates, since cosmetics buyers often ask for these on the spot.

Stand QR code

Print a QR code at your stand that opens a fair page with your catalogue, minimum order quantities and wholesale terms, and test that it loads quickly on a phone.

Personal Follow-Up

Scan the business cards of retail buyers and salon owners at the stand, note which range they liked, and send each one a personal follow-up within days of the fair.

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FAQ

Questions about Cosmoprof Worldwide Bologna

When is Cosmoprof Worldwide Bologna 2027?

Cosmoprof Worldwide Bologna 2027 takes place on 18–21 March 2027.

Where does Cosmoprof Worldwide Bologna take place?

Cosmoprof Worldwide Bologna takes place in Bologna, Italy, at BolognaFiere.

How many exhibitors does Cosmoprof Worldwide Bologna have?

Exhibitors of the 2026 edition: 3,104.

Who organises Cosmoprof Worldwide Bologna?

Cosmoprof Worldwide Bologna is organised by BolognaFiere Cosmoprof S.p.A. (BolognaFiere Group).

How can I prepare my website for Cosmoprof Worldwide Bologna?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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