Trade fair

BIT – Borsa Internazionale del Turismo

Updated

BIT - Borsa Internazionale del Turismo is an international tourism trade fair for visitors and exhibitors from the tourism, travel and MICE sector. It is expected to take place at Fiera Milano City in Milan, Italy, on 9-11 February 2027. The fair is held annually and brings together tour operators, destinations, travel agencies and other professionals who work in the travel and tourism industry.

Aphroa is not affiliated with BIT – Borsa Internazionale del Turismo or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for BIT – Borsa Internazionale del Turismo

A simple plan around the dates of BIT – Borsa Internazionale del Turismo. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at BIT – Borsa Internazionale del Turismo in the Tourism, Travel & MICE sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for BIT – Borsa Internazionale del Turismo.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from BIT – Borsa Internazionale del Turismo within days. Update your pages with the questions you heard most at the stand.

For tourism, travel and MICE exhibitors

What a tourism, travel and MICE website should show

Tour operators and event planners look for clear venue details, capacity figures and a working group contact on your site, both before a fair and when they follow up afterwards.

Dedicated venue pages

Before the fair, check that each destination, property or venue has its own page with room counts, meeting capacity and a contact for group enquiries that works.

Fast mobile galleries

Planners often open your site on a phone at the stand, so test how fast your venue galleries and floor plans load on mobile data.

Source-market languages

Offer your site in the languages of your source markets, so an incoming tour operator can read your group rates and package descriptions without translation.

QR code to fair page

Put a QR code on your stand that leads to a fair page with your MICE brochure and contact form, then scan each visitor's business card to log the conversation.

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FAQ

Questions about BIT – Borsa Internazionale del Turismo

When is BIT – Borsa Internazionale del Turismo 2027?

BIT – Borsa Internazionale del Turismo 2027 is expected to take place on 9–11 February 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.

Where does BIT – Borsa Internazionale del Turismo take place?

BIT – Borsa Internazionale del Turismo takes place in Milan, Italy, at Fiera Milano City.

Who organises BIT – Borsa Internazionale del Turismo?

BIT – Borsa Internazionale del Turismo is organised by Fiera Milano.

How can I prepare my website for BIT – Borsa Internazionale del Turismo?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

Related trade fairs

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