Trade fair

BAU 2027

BAU is the world’s leading trade fair for architecture, materials and systems and takes place every two years. The next edition runs from 11 to 15 January 2027 at Messe München in Munich, Germany. The organiser reported 2,200 exhibitors and over 180,000 visitors for 2025.

Aphroa is not affiliated with BAU 2027 or its organiser. Information from the official website, checked on 11 October 2026.

Preparation

Getting your website ready for BAU

A simple plan around the fair dates. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your product pages on a phone. List every product you will present and check that each has a page with technical data, not only a brochure.

  2. Step 2

    4 weeks before

    Add data sheets and installation information as downloads with clear file names. Add a technical enquiry path for architects, planners and installers.

  3. Step 3

    Fair week

    Test every form and download link. Use one method to capture contacts, so nothing stays on a business card in a jacket pocket.

  4. Step 4

    2 weeks after

    Answer technical questions first, then send the data sheets requested. Add the questions you heard most to the product pages.

Honest expectationsA prepared website does not promise more visitors at your stand or more orders. It removes the usual reasons to lose a buyer: slow pages, missing information and no easy way to get in touch.
For building and architecture exhibitors

What a building-products website should show

Architects and planners look for facts they can use in a specification. Make them easy to find.

Technical data on the product page

Show dimensions, materials, performance values and areas of use as text on the page, next to the data sheet.

Data sheets that are easy to download

Use PDF files with clear names, one per product, and link them from the product page. Keep file sizes small.

Standards and certificates you hold

List only the standards and certificates that apply to your products, with the document behind each one.

Reference projects with permission

Show projects only with the owner’s permission and say what your product did in them.

A technical enquiry path

Give architects and installers a short form or an e-mail address for technical questions and tell them when to expect an answer.

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Related services

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Product

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FAQ

Questions about BAU

When is BAU 2027?

The next BAU takes place from 11 to 15 January 2027, according to the official website. The fair is held every two years, so there is no edition in 2026.

Where does BAU take place?

In Munich, Germany, at Messe München.

How many exhibitors does BAU have?

The organiser reports 2,200 exhibitors from 58 countries for the 2025 edition, and over 180,000 visitors. The figure for the 2027 edition is published after the fair.

How can I prepare my website for BAU?

Start about eight weeks before the fair. Make sure product pages carry the technical data planners need, that data sheets are easy to download and that a technical enquiry takes one step. The timeline on this page lists what to do and when.

Is Aphroa connected to BAU?

No. Aphroa is an independent company and is not affiliated with BAU or its organiser. We name the fair only to give information. The details on this page come from the official website, which we checked on 11 October 2026. Check the official website for the latest dates before you plan travel.

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