Trade fair

Arabian Travel Market

Arabian Travel Market is a trade fair for inbound tourism and travel in the Middle East, serving visitors and exhibitors from the travel sector. It is expected to take place at the Dubai World Trade Centre in Dubai, United Arab Emirates, on 3-6 May 2027. The fair is held annually and recorded 2,800 exhibitors and 55,000 visitors in the 2026 edition.

Aphroa is not affiliated with Arabian Travel Market or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for Arabian Travel Market

A simple plan around the dates of Arabian Travel Market. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Arabian Travel Market in the Tourism, Travel & MICE sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Arabian Travel Market.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from Arabian Travel Market within days. Update your pages with the questions you heard most at the stand.

For tourism, travel and MICE exhibitors

What a tourism, travel and MICE website should show

Tour operators and event planners look for clear venue details, capacity figures and a working group contact on your site, both before a fair and when they follow up afterwards.

Dedicated venue pages

Before the fair, check that each destination, property or venue has its own page with room counts, meeting capacity and a contact for group enquiries that works.

Fast mobile galleries

Planners often open your site on a phone at the stand, so test how fast your venue galleries and floor plans load on mobile data.

Source-market languages

Offer your site in the languages of your source markets, so an incoming tour operator can read your group rates and package descriptions without translation.

QR code to fair page

Put a QR code on your stand that leads to a fair page with your MICE brochure and contact form, then scan each visitor's business card to log the conversation.

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FAQ

Questions about Arabian Travel Market

When is Arabian Travel Market 2027?

Arabian Travel Market 2027 is expected to take place on 3–6 May 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.

Where does Arabian Travel Market take place?

Arabian Travel Market takes place in Dubai, United Arab Emirates, at Dubai World Trade Centre.

How many exhibitors does Arabian Travel Market have?

Exhibitors of the 2026 edition: 2,800.

Who organises Arabian Travel Market?

Arabian Travel Market is organised by RX (Reed Exhibitions).

How can I prepare my website for Arabian Travel Market?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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