Anuga
Anuga is an international trade fair for the food and beverage sector, bringing together 10 specialist fairs under one roof. It is aimed at visitors and exhibitors from the sector and takes place at Koelnmesse in Cologne, Germany, from 9-13 October 2027. The fair is organised by Koelnmesse GmbH and is held every two years. The 2025 edition recorded 8,015 exhibitors and 145,000 visitors.
Aphroa is not affiliated with Anuga or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Anuga
A simple plan around the dates of Anuga. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Anuga in the Food & Beverage sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Anuga.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Anuga within days. Update your pages with the questions you heard most at the stand.
What a food and beverage website should show
Retail buyers, importers and distributors check ingredients, pack sizes, allergens and certification on a company website before a fair, and return to it afterwards when comparing suppliers.
Product line pages
Give each product line its own page with clear ingredient lists, pack sizes and allergen details, so a retail buyer can check the facts before the fair.
Certificates and spec sheets
Put your certificates, such as organic, halal or IFS, and your spec sheets on a page that is easy to find and easy to download.
Phone-ready fair page
Test your site on a phone over a weak hall connection, then set up a QR code at your stand that opens a page made for the fair, with your range and price enquiry form.
Prompt buyer follow-up
Scan the business cards of importers and distributors at your stand, note which products each buyer asked about, and send a follow-up with samples or price lists within days of the fair.
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Questions about Anuga
When is Anuga 2027?
Anuga 2027 takes place on 9–13 October 2027.
Where does Anuga take place?
Anuga takes place in Cologne, Germany, at Koelnmesse.
How many exhibitors does Anuga have?
Exhibitors of the 2025 edition: 8,015.
Who organises Anuga?
Anuga is organised by Koelnmesse GmbH.
How can I prepare my website for Anuga?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
ISM Cologne
31 January 2027 – 3 February 2027
Cologne, Germany
Sector: Food & Beverage
Read moreFRUIT LOGISTICA
3–5 February 2027
Berlin, Germany
Sector: Food & Beverage
Read moreBIOFACH
16–19 February 2027
Nuremberg, Germany
Sector: Food & Beverage
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