Anuga Select Japan
Anuga Select Japan is a trade fair for food and beverages, aimed at visitors and exhibitors of the sector. It takes place at Tokyo Big Sight in Tokyo, Japan, on 13-15 April 2027, held at the same time as FABEX and other fairs. Koelnmesse organises the fair, which is held annually.
Aphroa is not affiliated with Anuga Select Japan or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Anuga Select Japan
A simple plan around the dates of Anuga Select Japan. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Anuga Select Japan in the Food & Beverage sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Anuga Select Japan.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Anuga Select Japan within days. Update your pages with the questions you heard most at the stand.
What a food and beverage website should show
Retail buyers, importers and distributors check ingredients, pack sizes, allergens and certification on a company website before a fair, and return to it afterwards when comparing suppliers.
Product line pages
Give each product line its own page with clear ingredient lists, pack sizes and allergen details, so a retail buyer can check the facts before the fair.
Certificates and spec sheets
Put your certificates, such as organic, halal or IFS, and your spec sheets on a page that is easy to find and easy to download.
Phone-ready fair page
Test your site on a phone over a weak hall connection, then set up a QR code at your stand that opens a page made for the fair, with your range and price enquiry form.
Prompt buyer follow-up
Scan the business cards of importers and distributors at your stand, note which products each buyer asked about, and send a follow-up with samples or price lists within days of the fair.
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Questions about Anuga Select Japan
When is Anuga Select Japan 2027?
Anuga Select Japan 2027 takes place on 13–15 April 2027.
Where does Anuga Select Japan take place?
Anuga Select Japan takes place in Tokyo, Japan, at Tokyo Big Sight.
Who organises Anuga Select Japan?
Anuga Select Japan is organised by Koelnmesse.
How can I prepare my website for Anuga Select Japan?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
JFEX (Japan International Food & Beverage Expo)
11–13 November 2026
Tokyo, Japan
Sector: Food & Beverage
Read moreFOODEX JAPAN
9–12 March 2027
Tokyo, Japan
Sector: Food & Beverage
Read moreFOOMA JAPAN
8–11 June 2027
Tokyo, Japan
Sector: Food & Beverage
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