analytica China
analytica China is a trade fair for laboratory, analytical and biotechnology products, aimed at visitors and exhibitors of the chemicals and laboratory sector. It takes place at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China, on 16-18 November 2026. The fair is held every two years and is organised by Messe München Shanghai Co., Ltd.
Aphroa is not affiliated with analytica China or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for analytica China
A simple plan around the dates of analytica China. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at analytica China in the Chemicals, Paints & Laboratory sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for analytica China.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from analytica China within days. Update your pages with the questions you heard most at the stand.
What a chemicals, paints and lab website should show
Technical buyers look for clear product groups, grades and applications, plus data sheets they can download and a direct contact route, both before and after a fair.
Product group pages
Give each product group, such as coatings, pigments or solvents, its own clear page with grades, applications and a visible contact route, so technical buyers can judge fit before the fair.
Accessible safety data sheets
Make safety data sheets and technical data sheets easy to find and download on your site, because chemical buyers often ask for them first and check them before any meeting.
Fair page with QR
Create one page for the fair and link it from a QR code at your stand, so visitors can open it fast on a phone and request a sample.
Prompt follow-up
Scan the business cards of every purchasing manager or laboratory head you meet, note the product they asked about, and send a follow-up with the matching data sheet within days.
Not sure where your website stands?
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Help with your website and your fair follow-up
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Questions about analytica China
When is analytica China 2026?
analytica China 2026 takes place on 16–18 November 2026.
Where does analytica China take place?
analytica China takes place in Shanghai, China, at Shanghai New International Expo Centre (SNIEC).
Who organises analytica China?
analytica China is organised by Messe München Shanghai Co., Ltd..
How can I prepare my website for analytica China?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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