World of Coffee
World of Coffee is an international coffee trade fair for visitors and exhibitors of the coffee and food and beverage sector. It takes place in Panama City, Panama, on 23-25 October 2026. The fair is organised by the Specialty Coffee Association (SCA), is held annually, and moves between different host cities from one edition to the next. The Panama City edition brings together coffee professionals, buyers and suppliers for three days of trade.
Aphroa is not affiliated with World of Coffee or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for World of Coffee
A simple plan around the dates of World of Coffee. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at World of Coffee in the Food & Beverage sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for World of Coffee.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from World of Coffee within days. Update your pages with the questions you heard most at the stand.
What a food and beverage website should show
Retail buyers, importers and distributors check ingredients, pack sizes, allergens and certification on a company website before a fair, and return to it afterwards when comparing suppliers.
Product line pages
Give each product line its own page with clear ingredient lists, pack sizes and allergen details, so a retail buyer can check the facts before the fair.
Certificates and spec sheets
Put your certificates, such as organic, halal or IFS, and your spec sheets on a page that is easy to find and easy to download.
Phone-ready fair page
Test your site on a phone over a weak hall connection, then set up a QR code at your stand that opens a page made for the fair, with your range and price enquiry form.
Prompt buyer follow-up
Scan the business cards of importers and distributors at your stand, note which products each buyer asked about, and send a follow-up with samples or price lists within days of the fair.
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Questions about World of Coffee
When is World of Coffee 2026?
World of Coffee 2026 takes place on 23–25 October 2026. The following edition: 26–28 January 2027.
Where does World of Coffee take place?
World of Coffee takes place in Panama City, Panama.
Who organises World of Coffee?
World of Coffee is organised by Specialty Coffee Association (SCA).
How can I prepare my website for World of Coffee?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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