PLMA’s World of Private Label International Trade Show
PLMA's World of Private Label International Trade Show is a trade fair for retailers, buyers and suppliers of private label food and non-food products. The fair is expected to take place on 25-26 May 2027 at the RAI Amsterdam Convention Centre in Amsterdam, the Netherlands. It is held annually and recorded 3,350 exhibitors in the 2026 edition and 32,000 visitors in the 2025 edition.
Aphroa is not affiliated with PLMA’s World of Private Label International Trade Show or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for PLMA’s World of Private Label International Trade Show
A simple plan around the dates of PLMA’s World of Private Label International Trade Show. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at PLMA’s World of Private Label International Trade Show in the Food & Beverage sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for PLMA’s World of Private Label International Trade Show.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from PLMA’s World of Private Label International Trade Show within days. Update your pages with the questions you heard most at the stand.
What a food and beverage website should show
Retail buyers, importers and distributors check ingredients, pack sizes, allergens and certification on a company website before a fair, and return to it afterwards when comparing suppliers.
Product line pages
Give each product line its own page with clear ingredient lists, pack sizes and allergen details, so a retail buyer can check the facts before the fair.
Certificates and spec sheets
Put your certificates, such as organic, halal or IFS, and your spec sheets on a page that is easy to find and easy to download.
Phone-ready fair page
Test your site on a phone over a weak hall connection, then set up a QR code at your stand that opens a page made for the fair, with your range and price enquiry form.
Prompt buyer follow-up
Scan the business cards of importers and distributors at your stand, note which products each buyer asked about, and send a follow-up with samples or price lists within days of the fair.
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Questions about PLMA’s World of Private Label International Trade Show
When is PLMA’s World of Private Label International Trade Show 2027?
PLMA’s World of Private Label International Trade Show 2027 is expected to take place on 25–26 May 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does PLMA’s World of Private Label International Trade Show take place?
PLMA’s World of Private Label International Trade Show takes place in Amsterdam, Netherlands, at RAI Amsterdam Convention Centre.
How many exhibitors does PLMA’s World of Private Label International Trade Show have?
Exhibitors of the 2026 edition: 3,350.
Who organises PLMA’s World of Private Label International Trade Show?
PLMA’s World of Private Label International Trade Show is organised by Private Label Manufacturers Association (PLMA).
How can I prepare my website for PLMA’s World of Private Label International Trade Show?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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