National Fieldays
National Fieldays is an agricultural fair for visitors and exhibitors from the farming sector, covering farm machinery, livestock farming and agricultural technology. It is expected to take place at the Mystery Creek Events Centre in Hamilton, New Zealand, on 16-19 June 2027. The fair is held annually and recorded 1,100 exhibitors and 132,000 visitors in the 2026 edition.
Aphroa is not affiliated with National Fieldays or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for National Fieldays
A simple plan around the dates of National Fieldays. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at National Fieldays in the Agriculture & Livestock sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for National Fieldays.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from National Fieldays within days. Update your pages with the questions you heard most at the stand.
What an agriculture and livestock website should show
Farmers, dealers and breeders check specifications, supplier credentials and local support on a company website before they visit a stand, and return to it afterwards to follow up.
Dedicated product pages
Give each machine, seed variety or feed range its own clear page with specifications, so farmers and dealers can check your offer before they visit your stand.
Mobile-first testing
Test your site on a phone over a weak connection, because many visitors will open your pages standing in a crowded hall or a muddy yard.
Multilingual downloads
Offer key pages and downloads such as data sheets and animal-health guidance in the languages of your visitors, including those of neighbouring countries and export markets.
Fair QR code
Put a QR code on your stand that opens one page made for the fair, and scan business cards from dealers and breeders to capture each contact.
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Questions about National Fieldays
When is National Fieldays 2027?
National Fieldays 2027 is expected to take place on 16–19 June 2027. The organiser has not confirmed these dates yet, so check the official website before you book travel.
Where does National Fieldays take place?
National Fieldays takes place in Hamilton, New Zealand, at Mystery Creek Events Centre.
How many exhibitors does National Fieldays have?
Exhibitors of the 2026 edition: 1,100.
Who organises National Fieldays?
National Fieldays is organised by New Zealand National Fieldays Society.
How can I prepare my website for National Fieldays?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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