LIGNA
LIGNA is a trade fair for woodworking and wood industry machinery, aimed at visitors and exhibitors of the woodworking sector. It takes place at the Hannover Exhibition Grounds in Hanover, Germany, on 10-14 May 2027. The fair is held every two years. The 2025 edition recorded 1,400 exhibitors and 78,000 visitors. It is organised by Deutsche Messe AG.
Aphroa is not affiliated with LIGNA or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for LIGNA
A simple plan around the dates of LIGNA. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at LIGNA in the Woodworking sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for LIGNA.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from LIGNA within days. Update your pages with the questions you heard most at the stand.
What a woodworking website should show
Joiners and furniture makers look for clear machine specifications and reliable support details before a fair, then expect a quick, relevant reply afterwards.
Machine pages with specs
Give every machine its own web page with working widths, panel thicknesses and options, so joiners and furniture makers can compare your range before they reach your stand.
Reliable support contacts
Check that your service hotline, spare-parts email and sales contacts are correct and answer quickly, because buyers of production machinery ask about support before they ask about price.
Mobile fair QR page
Print a QR code at your stand that opens a fast mobile page for the fair, with demo times, spec sheets and a contact form in the languages your visitors speak.
Fast Follow-Up process
Scan business cards at the stand and note each visitor's workshop size and planned machine, then write to every contact within days with the brochure or quote they asked for.
Not sure where your website stands?
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Help with your website and your fair follow-up
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Questions about LIGNA
When is LIGNA 2027?
LIGNA 2027 takes place on 10–14 May 2027.
Where does LIGNA take place?
LIGNA takes place in Hanover, Germany, at Hannover Exhibition Grounds.
How many exhibitors does LIGNA have?
Exhibitors of the 2025 edition: 1,400.
Who organises LIGNA?
LIGNA is organised by Deutsche Messe AG.
How can I prepare my website for LIGNA?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
Woodtech Istanbul
22–25 October 2026
Istanbul, Turkey
Sector: Woodworking
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