LASER World of PHOTONICS
LASER World of PHOTONICS is a trade fair for visitors and exhibitors of the electronics and electrical sector, covering photonics, industrial lasers, optical technologies and components. It takes place at Messe München in Munich, Germany, from 22-25 June 2027. The fair is organised by Messe München GmbH and is held every two years. The 2025 edition had 1,398 exhibitors and 44,000 visitors. Further information is available on the fair's official website.
Aphroa is not affiliated with LASER World of PHOTONICS or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for LASER World of PHOTONICS
A simple plan around the dates of LASER World of PHOTONICS. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at LASER World of PHOTONICS in the Electronics & Electrical sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for LASER World of PHOTONICS.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from LASER World of PHOTONICS within days. Update your pages with the questions you heard most at the stand.
What an electronics and electrical website should show
Engineers and buyers look for clear specifications, certifications and ordering terms they can check quickly, both before they visit a stand and when they return to follow up.
Product pages with datasheets
Give each component family its own product page with datasheets as downloadable PDFs, so engineers can check specifications and certifications such as CE and RoHS before they visit your stand.
Test on mobile
Test your product and datasheet pages on a mid-range phone over a weak connection, because buyers will open them at your stand while talking to you.
Multilingual ordering details
Offer your pages in the languages of your distributors and OEM buyers, and state ordering details such as minimum quantities, lead times and sample requests clearly in each language.
Fair QR code and follow-up
Print a QR code on your stand that leads to a page made for the fair, then scan each visitor's business card and note the product they asked about, and write to them within a week.
Not sure where your website stands?
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Help with your website and your fair follow-up
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Questions about LASER World of PHOTONICS
When is LASER World of PHOTONICS 2027?
LASER World of PHOTONICS 2027 takes place on 22–25 June 2027.
Where does LASER World of PHOTONICS take place?
LASER World of PHOTONICS takes place in Munich, Germany, at Messe München.
How many exhibitors does LASER World of PHOTONICS have?
Exhibitors of the 2025 edition: 1,398.
Who organises LASER World of PHOTONICS?
LASER World of PHOTONICS is organised by Messe München GmbH.
How can I prepare my website for LASER World of PHOTONICS?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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