ISH Frankfurt
ISH Frankfurt is a trade fair for visitors and exhibitors of the HVAC, plumbing and bathroom sector, covering bathroom, building technology, heating, ventilation and water. It takes place at Messe Frankfurt in Frankfurt am Main, Germany, on 15-19 March 2027, organised by Messe Frankfurt. The fair is held every two years. The 2025 edition had 2,183 exhibitors and 163,157 visitors.
Aphroa is not affiliated with ISH Frankfurt or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for ISH Frankfurt
A simple plan around the dates of ISH Frankfurt. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at ISH Frankfurt in the HVAC, Plumbing & Bathroom sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for ISH Frankfurt.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from ISH Frankfurt within days. Update your pages with the questions you heard most at the stand.
What an HVAC, plumbing and bathroom website should show
Installers, wholesalers and specifiers look for current specifications, data sheets and certificates they can check quickly, on a phone at the fair or at a desk afterwards.
Product pages with data sheets
Before the fair, check that every boiler, heat pump or tap range has its own product page with current data sheets, so installers and wholesalers can verify your specifications.
Phone-ready site at your stand
Test your site on a phone at your stand. Installers and merchants will often look up an article number or flow rate there while talking to you.
Local languages and QR code
Offer product pages in the languages of your visitors, and add a QR code at the stand that opens a page made for the fair with catalogues and certificates.
Role-based follow-up
Note each contact's role, such as installer, wholesaler or specifier, and the products they asked about. Then follow up within days with the price list or installation manual they requested.
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Questions about ISH Frankfurt
When is ISH Frankfurt 2027?
ISH Frankfurt 2027 takes place on 15–19 March 2027.
Where does ISH Frankfurt take place?
ISH Frankfurt takes place in Frankfurt am Main, Germany, at Messe Frankfurt.
How many exhibitors does ISH Frankfurt have?
Exhibitors of the 2025 edition: 2,183.
Who organises ISH Frankfurt?
ISH Frankfurt is organised by Messe Frankfurt.
How can I prepare my website for ISH Frankfurt?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
Related trade fairs
AHR Expo
25–27 January 2027
Las Vegas, United States
Sector: HVAC, Plumbing & Bathroom
Read moreKBIS (Kitchen & Bath Industry Show)
2–4 February 2027
Orlando, United States
Sector: HVAC, Plumbing & Bathroom
Read moreISH China & CIHE
12–14 May 2027
Beijing, China
Sector: HVAC, Plumbing & Bathroom
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