IPM Essen
IPM Essen is an international horticultural trade fair for visitors and exhibitors from the gardening and landscaping sector, covering plants, flowers, garden technology and florist supplies. It takes place at Messe Essen in Essen, Germany, on 26-29 January 2027. The fair is held annually and recorded 1,476 exhibitors and 40,000 visitors in the 2026 edition. It is organised by Messe Essen GmbH.
Aphroa is not affiliated with IPM Essen or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for IPM Essen
A simple plan around the dates of IPM Essen. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at IPM Essen in the Gardening & Landscaping sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for IPM Essen.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from IPM Essen within days. Update your pages with the questions you heard most at the stand.
What a gardening and landscaping website should show
Garden centre buyers, landscape contractors and council purchasers look for clear product details, trade prices and a quick way to ask questions before and after a fair.
Clear range pages
Give each plant, tool or machine range its own clear page with sizes, availability and care or maintenance details, because garden centre buyers often check your catalogue before they visit the stand.
Phone-Ready site
Test your site on a phone outdoors in poor signal, since landscape contractors will look at it while walking the hall and will not wait for slow pages.
Dedicated fair page
Add a fair page to your website with seasonal ranges, trade price lists and a request form, and put its QR code on your stand so buyers can reach it quickly.
Prompt catalogue Follow-Up
Scan the business cards of contractors, retailers and council buyers at the stand and note which range each one asked about, then send them the right catalogue within a few days of the fair.
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Questions about IPM Essen
When is IPM Essen 2027?
IPM Essen 2027 takes place on 26–29 January 2027.
Where does IPM Essen take place?
IPM Essen takes place in Essen, Germany, at Messe Essen.
How many exhibitors does IPM Essen have?
Exhibitors of the 2026 edition: 1,476.
Who organises IPM Essen?
IPM Essen is organised by Messe Essen GmbH.
How can I prepare my website for IPM Essen?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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