Trade fair

International Production & Processing Expo

International Production & Processing Expo (IPPE) is a trade fair for visitors and exhibitors in the poultry, meat and feed industries, covering production and processing equipment. It takes place from 26-28 January 2027 at the Georgia World Congress Center in Atlanta, United States. The fair is held annually and is organised by the U.S. Poultry & Egg Association, the American Feed Industry Association and the Meat Institute. The 2026 edition recorded 1,375 exhibitors and 32,550 visitors.

Aphroa is not affiliated with International Production & Processing Expo or its organiser. Data compiled from the organiser's website, October 2026.

Preparation

Getting your website ready for International Production & Processing Expo

A simple plan around the dates of International Production & Processing Expo. Adjust it to your team and your products.

  1. Step 1

    8 weeks before

    Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at International Production & Processing Expo in the Agriculture & Livestock sector and check that each item has its own page.

  2. Step 2

    4 weeks before

    Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for International Production & Processing Expo.

  3. Step 3

    Fair week

    Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.

  4. Step 4

    2 weeks after

    Reply to every contact from International Production & Processing Expo within days. Update your pages with the questions you heard most at the stand.

For agriculture and livestock exhibitors

What an agriculture and livestock website should show

Farmers, dealers and breeders check specifications, supplier credentials and local support on a company website before they visit a stand, and return to it afterwards to follow up.

Dedicated product pages

Give each machine, seed variety or feed range its own clear page with specifications, so farmers and dealers can check your offer before they visit your stand.

Mobile-first testing

Test your site on a phone over a weak connection, because many visitors will open your pages standing in a crowded hall or a muddy yard.

Multilingual downloads

Offer key pages and downloads such as data sheets and animal-health guidance in the languages of your visitors, including those of neighbouring countries and export markets.

Fair QR code

Put a QR code on your stand that opens one page made for the fair, and scan business cards from dealers and breeders to capture each contact.

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Product

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FAQ

Questions about International Production & Processing Expo

When is International Production & Processing Expo 2027?

International Production & Processing Expo 2027 takes place on 26–28 January 2027.

Where does International Production & Processing Expo take place?

International Production & Processing Expo takes place in Atlanta, United States, at Georgia World Congress Center.

How many exhibitors does International Production & Processing Expo have?

Exhibitors of the 2026 edition: 1,375.

Who organises International Production & Processing Expo?

International Production & Processing Expo is organised by U.S. Poultry & Egg Association, American Feed Industry Association, Meat Institute.

How can I prepare my website for International Production & Processing Expo?

Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.

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