Hospitalar
Hospitalar is a trade fair for the healthcare sector, aimed at visitors and exhibitors working with hospital equipment, medical devices, laboratory products and healthcare services. It takes place at São Paulo Expo in São Paulo, Brazil, from 18-21 May 2027. The fair is held annually and is organised by Informa Markets Brazil. The 2026 edition had 1,270 exhibitors and 85,000 visitors.
Aphroa is not affiliated with Hospitalar or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Hospitalar
A simple plan around the dates of Hospitalar. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Hospitalar in the Healthcare, Medical & Dental sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Hospitalar.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Hospitalar within days. Update your pages with the questions you heard most at the stand.
What a healthcare and dental website should show
Hospital buyers, dentists and distributors look for clear product specifications, intended use, documents and regulatory details on a company website before they contact you or order after a fair.
Dedicated product pages
Give each device or consumable its own product page with specifications, intended use and downloadable documents, so a hospital buyer can check your range before the fair.
Visible certification details
Make sure certification details, such as CE marking, and your regulatory contact are correct and easy to find, because buyers often ask for them before they request a quote.
Mobile-Ready fair page
Check how your product pages load on a phone over a weak stand connection, and put a QR code on your banner that leads to a page made for the fair.
Personal contact Follow-Up
Scan the business cards of every dentist, distributor and procurement contact at your stand, note which product they asked about, and send a personal follow-up within days.
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Questions about Hospitalar
When is Hospitalar 2027?
Hospitalar 2027 takes place on 18–21 May 2027.
Where does Hospitalar take place?
Hospitalar takes place in São Paulo, Brazil, at São Paulo Expo.
How many exhibitors does Hospitalar have?
Exhibitors of the 2026 edition: 1,270.
Who organises Hospitalar?
Hospitalar is organised by Informa Markets Brazil.
How can I prepare my website for Hospitalar?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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