EIMA International
EIMA International is the international trade fair for agricultural and garden machinery, aimed at visitors and exhibitors of the farming and horticultural machinery sector. It takes place at BolognaFiere in Bologna, Italy, from 10-14 November 2026. The fair is organised by FederUnacoma together with EIMA International S.r.l. and is held every two years. The 2024 edition had 1,748 exhibitors and 346,800 visitors.
Aphroa is not affiliated with EIMA International or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for EIMA International
A simple plan around the dates of EIMA International. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at EIMA International in the Agriculture & Livestock sector and check that each item has its own page.
This date has passed. Do it this week.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for EIMA International.
This date has passed. Do it this week.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from EIMA International within days. Update your pages with the questions you heard most at the stand.
What an agriculture and livestock website should show
Farmers, dealers and breeders check specifications, supplier credentials and local support on a company website before they visit a stand, and return to it afterwards to follow up.
Dedicated product pages
Give each machine, seed variety or feed range its own clear page with specifications, so farmers and dealers can check your offer before they visit your stand.
Mobile-first testing
Test your site on a phone over a weak connection, because many visitors will open your pages standing in a crowded hall or a muddy yard.
Multilingual downloads
Offer key pages and downloads such as data sheets and animal-health guidance in the languages of your visitors, including those of neighbouring countries and export markets.
Fair QR code
Put a QR code on your stand that opens one page made for the fair, and scan business cards from dealers and breeders to capture each contact.
Not sure where your website stands?
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Questions about EIMA International
When is EIMA International 2026?
EIMA International 2026 takes place on 10–14 November 2026.
Where does EIMA International take place?
EIMA International takes place in Bologna, Italy, at BolognaFiere.
How many exhibitors does EIMA International have?
Exhibitors of the 2024 edition: 1,748.
Who organises EIMA International?
EIMA International is organised by FederUnacoma (Federazione Nazionale Costruttori Macchine per l'Agricoltura) / EIMA International S.r.l..
How can I prepare my website for EIMA International?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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