Cersaie
Cersaie is a trade fair for ceramic tiles and bathroom furniture, aimed at visitors and exhibitors of the ceramics and bathroom sector. It takes place at BolognaFiere in Bologna, Italy, on 27 September-1 October 2027. The fair is held annually and is organised by Edi.Cer. (Confindustria Ceramica) together with BolognaFiere. The 2026 edition recorded 595 exhibitors and 92,352 visitors.
Aphroa is not affiliated with Cersaie or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for Cersaie
A simple plan around the dates of Cersaie. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at Cersaie in the Glass, Stone & Ceramics sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for Cersaie.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from Cersaie within days. Update your pages with the questions you heard most at the stand.
What a glass, stone and ceramics website should show
Architects, fabricators and wholesalers look for exact sizes, finishes and proof of compliance on your site before they visit, and for fast follow-up afterwards.
Product group pages
Give each product group its own page, such as float glass, quartz worktops or porcelain tiles, with sizes, finishes and available thicknesses, so architects and fabricators can check details before they reach your stand.
Datasheets and certificates
Make your technical data sheets and certificates, such as safety glass ratings or tile slip-resistance classes, easy to find on the site and check that the download links work.
Mobile speed check
Test your site on a phone before the fair, because buyers will open your product pages while standing at your stand, and large photo galleries of stone and tile samples can load slowly.
Fair landing page and follow-up
Print a QR code at your stand that leads to a page made for the fair, and scan the business cards of wholesalers and contractors you meet, then send each one the right price list soon after the fair.
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Questions about Cersaie
When is Cersaie 2027?
Cersaie 2027 takes place on 27 September 2027 – 1 October 2027.
Where does Cersaie take place?
Cersaie takes place in Bologna, Italy, at BolognaFiere.
How many exhibitors does Cersaie have?
Exhibitors of the 2026 edition: 595.
Who organises Cersaie?
Cersaie is organised by Edi.Cer. (Confindustria Ceramica) / BolognaFiere.
How can I prepare my website for Cersaie?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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