A+A
A+A is a trade fair for occupational health and safety and personal protective equipment, aimed at visitors and exhibitors of the safety and fire protection sector. It takes place at Messe Düsseldorf in Dusseldorf, Germany, on 19-22 October 2027. The fair is held every two years. The 2025 edition counted 2,335 exhibitors and 66,636 visitors.
Aphroa is not affiliated with A+A or its organiser. Data compiled from the organiser's website, October 2026.
Getting your website ready for A+A
A simple plan around the dates of A+A. Adjust it to your team and your products.
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Step 1
8 weeks before
Open your website on a phone as a visitor would and note what is slow or unclear. List what you will show at A+A in the Security & Fire Protection sector and check that each item has its own page.
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Step 2
4 weeks before
Describe each offer in plain words: who it is for, what problem it solves and how a visitor gets in touch. Add the languages your visitors read and a QR code that leads to a page made for A+A.
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Step 3
Fair week
Test your contact form and the e-mail it sends on a phone. Capture every contact at the stand with one method and note what each visitor asked for.
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Step 4
2 weeks after
Reply to every contact from A+A within days. Update your pages with the questions you heard most at the stand.
What a security and fire protection site should show
Installers, consultants and tender buyers look for clear product pages, certifications and datasheets they can check quickly, both before they plan a visit and after the fair.
One page per product group
Give each product group its own clear page, such as fire detectors or access control readers, with certifications and datasheets that installers and integrators can find quickly before they visit your stand.
Fast pages on mobile
Check that your pages load fast on a phone, because facility managers and installers will often look up your product range while standing at your stand.
Datasheets in visitor languages
Offer your product pages and datasheets in the languages of your visitors, since public-sector buyers and foreign distributors often need approval details and technical specifications in their own language.
Follow up by visitor type
Collect each visitor's details at the stand, note whether they are an installer, consultant or tender buyer, and send the datasheet or quotation they asked for soon after the fair.
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Questions about A+A
When is A+A 2027?
A+A 2027 takes place on 19–22 October 2027.
Where does A+A take place?
A+A takes place in Dusseldorf, Germany, at Messe Düsseldorf.
How many exhibitors does A+A have?
Exhibitors of the 2025 edition: 2,335.
Who organises A+A?
A+A is organised by Messe Düsseldorf.
How can I prepare my website for A+A?
Start about eight weeks before the fair. Make sure your website loads fast on a phone, describe each product on its own page and add a clear way to get in touch. The preparation plan on this page lists what to do and when, and the free website check shows where your website stands.
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